What is inside
The written companion to our webinar "AI & Brand Plans".
- Chat, assistant, agent: what each one is good for, and where to find them in your tools.
- Which tool for which brand plan task, and whether the strategy itself can be delegated.
- Writing a good prompt with the CAFFES method, six tips, and when you can stop worrying about it.
- Six use cases: insight synthesis, local adaptation, AI as challenger, fresh ideas, from "what" to "how", formatting.
- Mistakes to avoid, a checklist and prompts to copy.
Who it is for
Product managers, brand managers and marketing leads in pharma.